You need to come up with a PRODUCT and develop a proper Marketing Strategy for it. The assignment should cover:

1) Pricing Strategies:

a) Determine your price.

b) Specify three Pricing Strategies that youre going to use and justify your choice.

2) Integrated Marketing Communication: Developing the offline and/or online communication strategy that you will follow to reach your objective in terms of strategy and execution.

a) Identify your target Audience.

b) Determine your Communication Objectives.

c) Describing the communication mix elements that you will use to obtain the desired response from your target audience.

d) Design the Message: content, structure and format.

e) Choose the Media.

f) Choose the Source. Justify all your strategy choices in detail.