Question: You need to conduct an exploratory analysis (descriptive statistics, visualisations, clustering, etc.) based on the customer data to understand the characteristics of churned, non-churned, and

You need to conduct an exploratory analysis (descriptive statistics, visualisations, clustering, etc.) based on the customer data to understand the characteristics of churned, non-churned, and high- value customers. You can use either SAS Enterprise Miner, Excel or Tableau (or combinations ) for this analysis

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