Question: You need to define the term as noted by the author of our book. Then you will provide why the concept is important in supply

You need to define the term as noted by the author of our book. Then you will provide why the concept is important in supply chain and logistics management.

1. Actively solicited customer

2. feedback

3. Annuity relationship

4. Churn reduction

5. Customer defections

6. Customer-driven quality

7. Customer rationalization

8. Customer-relationship management (CRM)

9. Customer-relationship management systems (CRMS)

10.Gap analysis

Explain and give examples, do not use Wikipedia please

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