Question: You need to perform following activities: 1) Develop a comprehensive SWOT analysis 2) Draft a brief description of competitive environment 3) Enlist potential opportunities of

You need to perform following activities: 1) Develop a comprehensive SWOT analysis 2) Draft a brief description of competitive environment 3) Enlist potential opportunities of product line extension along with sound rationale 4) Enlist potential opportunities of brand extension along with sound rationale 5) Predict an overall futuristic outlook of the brand.

PRODUCT IS LAYS Chips PAKISTAN!! (Kindly answer according to Pakistan Market data can be collected from internet)

In Pakistan ( There are alot of competitors of lays like various chips brand like salanty and others like potato stick etc) so you can get the related data from internet as well)!!

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