You need to read, analyze, and synthesize the case study named "Case Study - Chipotle Food Crisis"

1- What are the POPs and PODs of Chipotle when compared to (1) fast food chains and (2) fullservice restaurants? (200 words )

2- As a branding consultant and using the CBBE Model of brand equity, develop a strategy to regain brand trust, loyalty and resonance. (500-600 words )

3- As a Marketing Communications expert, develop an integrated marketing communications campaign using both traditional offline tools and digital channels that go in parallel with your rebranding strategy and for the same objectives mentioned in question 2 (500-600 words )