You own a boba smoothie store. Your line up of smoothies is similar with those offered at
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You own a boba smoothie store. Your line up of smoothies is similar with those offered at Jamba Juice or Juice It Up. The difference is, you have different kinds of boba (small boba, big boba, jelly, pudding) to offer as add-on to the smoothies.
You want to make the store attractive to entire more foot traffic as well as enjoyable experience while in the store.
A. Design your Floor Plan. Use a separate sheet of paper and draw neatly so I can understand your plan.
B. Retail Space Size
- What is the square footage of your entire retail space?
- What is the square footage of your backroom?
- What is the square footage of your floor space?
C. Customer Area
- Describe the Space Allocation for your customer dine-in area.
- What is the rationale behind this design?
- Explain your circulation.
- Explain your design appeal and your brand image.
D. Interior Design
- Describe your Ambiance.
- What kind of lighting will you use?
- What kind of furniture will you use?
- What kind of wall design will you use?
E. Storefront
- Describe your store front.
- Draw the image of your store front.
- What is your store name?
- Design your store logo.
Related Book For
Strategic Management Text and Cases
ISBN: 978-1259900457
9th edition
Authors: Gregory G Dess Dr., Gerry McNamara, Alan Eisner
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