You pick up the newspaper and read about a local businessman who donated $20 million to the local hospital for a new cancer wing. You see a photo of him and his wife handing over the check as their names are hoisted to the top of the building. They are surrounded by admiring friends, politicians and family. On your way home, as you are stopped at a traffic light, you observe a gardener handing a homeless person $5 and an apple. Which of these two people do you respect more? Why?