Question: You placed an order online at Staples.com for a printer and ink cartridges. As part of the checkout process, you were asked to provide your
You placed an order online at
Staples.com for a printer and ink cartridges. As part of the checkout process, you were asked to provide your email address. Now you receive emails from
Staples.com regarding products you might like. This is an example of
a paid display ad
an informative advertisement.
direct marketing.
integrated marketing communications.
sales promotion.
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