You plan a call-back to the purchasing manager, Mr. Jennings, and the president of his company to sell them several of your electric carts. The company's manufacturing plant covers some 100 hectares and you have sold up to 10 carts to many companies smaller than this one. Since Jennings allows you to meet with his company's president and maybe other executives, you know that he is interested in your carts.

You are determined to make a spellbinding presentation of your product's benefits using visual aids and a cart for demonstration. Mr. Jennings raised several objections during your last presentation that may be restated by other executives. Your challenge is to develop a dramatic, convincing presentation.

Pick from the following choices and state your reasoning on why you chose that option.

You Plan to give a cart demonstration to show how effective it is in traveling around the plant. Which of the following is the best technique for the demonstration?

A. Get Jennings and the president involved by letting them drive the cart

B. You drive, letting them ride so they will listen more carefully to you

C. Leave a demonstrator and check back the next week to see how many they will buy

Answer rating: 100% (QA)

Solution Option A Get Jennings and the president involved by letting them drive the cart Reasoning C... View the full answer