You recently applied for a marketing management position for a company you would like to work for
Question:
You recently applied for a marketing management position for a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview.
Checklist:
Growing the Business
Decide on a company you would like to work for in the future. Provide a brief background on this organization.
Recommend four new growth strategies using the productmarket growth framework for the desired company.
Propose a possible merger or acquisition strategy for the desired company.
Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
Propose a new global market strategy for the desired company via the five modes of entry into a foreign market.Provide a minimum to slide visual presentation with additional title and reference slides that should look and sound professional.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr