You recently come into a large inheritance and decided you want to own a restaurant in Milan, Italy. Several of your Italian family members live in the city, and they are willing to help navigate the unfamiliar terrain. You are decided whether you should buy into a franchise or partner with someone local to Milan. Which option would you choose and what is the most important factor in your decision?

Answer:

1. A franchise because it provides a pre-established business model and brand recognition.
2. A local partnership because it allows you to retain more control of the business.
3. A franchise because it provides less risk.
4. A local partnership because it allows you to retain more business profits.