Question: You run an e - commerce store selling shoes, which means that your ultimate goal is sales. You have the following information from your last
You run an ecommerce store selling shoes, which means that your ultimate goal is sales. You have the following information from your last advertising campaign on Google Ads:
Total campaign cost: $
Reach:
Impressions:
Number of Clicks:
Number of Sessions:
Number of transactions:
Average transaction value: $
Average frequency of purchase per year:
Average number of years customers stay with you:
Existing customers at the beginning of the year:
New customers from the campaign:
What is the ClickThrough Rate for this campaign?
Question Select one:
a
b
c
d
None of the above
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