You should by now know that you need to write two (2) original 750-word blog posts for your Web Site Project. Things to know about these posts: Blog posts must be approximately 750 words in length, this is a target and represents about 1.5 pages in Microsoft Word. The 750 words should be written by you, original and from your brain! If you wish to include information from other sources, this is fine, but it must be in addition to the 750 words of original content. Any information taken from other sources must also be properly cited (we will cover how to cite in-class so keep track). The post must be on the Topic you specified in the Web Site Topic & Buyer Personas assignment. You should utilize the lessons learned in the LinkedIn Learning to Write for the Web and Hubspot Inbound Certification courses when developing your content. Your content must be written with the Target Market Segment and Persona you defined in the Web Site Topic & Buyer Personas assignment. You must write your draft using Microsoft Word and submit it on Blackboard as a Word Document. This document does not need to be 100% perfect or polished and you dont need to include photos or any special formatting. Focus on well-crafted content. Your blog post draft will be checked for plagiarism by Blackboard SafeAssign. You will be provided with the Safe Assign report and can make any corrections needed. Remember, this project is designed to simulate real world digital marketing tasks that are commonly performed by new Marketing graduates. Take the work seriously as these posts, and your Web site, can make powerful portfolio pieces

This is my buyer persona assignment mentioned in the statement

, Target Market, Segment(s) and Buyer Persona Template

Topic

Please briefly outline the topic area your Web site will focus on.

My website will be about phones, which are a necessity in this era. Every single person in todays world uses mobile phones. So, my website will be about smartphones.

Target Market

Please briefly describe the greater target market you hope to reach with your Web site project.

The Target Market of my website is all the tech buddies who want to collect information about new technology such as phones, in a few weeks there is always a few technology or features launched to make the performance better for the users.

Segment(s)

Briefly describe the segment(s) of your overall target market that your content will be aimed at. Remember that they will have a need and your Web content will be part of the Consideration part of their buyers journey.

A segment of my website will be smartphones and their features. My website will also provide information about new technology launched on smartphones. Nowadays, people use to search for products before buying them. So, my website will provide information about smartphones to tech buddies and to buyers who want to purchase new iphone.

Sample Persona

Source: https://shellshockuk.com/how-to-create-a-persona/ - visit this blog to learn more about how to write an effective persona like this one.

Persona Template

Name: Daniel
Life Outlook: Hard working and passionate

Job:

Manager at the food production plant

Age: 40

Family: His parent lives far away from him as he migrated to Canada from the Philippines for a better lifestyle. Currently, he lives with her wife and two sons aged 15 and 12.

Location: Toronto, Canada

Education: Finished high school and bachelors in Management

Groups/Interests: Gym, Reading books, Gaming and spending time with family.

Goals: Daniels goals are to achieve success in his life. He wants to grow more in his field and support his family back home.

Challenges: His parents are alone in the Philippines; he misses them and he has lack time management and scheduling of his events. Because of his busy schedule, he is unable to manage his fitness.

Awake at 3 am:

Thinking about back home country and his parents.

Achieve his goals

Attribute: Hard Working Passionate

Away From (Pain) Rush Stress Anxiety

Towards (Pleasure) Gaming Family Book reading

Image

Brand Associations:

Samsung, LG, Apple, Sony, Xiaomi, Motorola, Nokia, Panasonic, Oppo, Vivo

Media and News Sources:

Digital Ability: Advanced

Level of Online Trust: high

Story: I started working the day after the job interview. I worked as an adjuster for the first nine or ten years of my career. Although it may have seemed like a very long time to work at one place, I was given the chance to participate in numerous projects. 2010 saw the introduction of a new production line, with me in charge of the technical aspects. I had only been working for the company for two years and was 21 years old. I was given the opportunity to advance to the position of head of maintenance in 2017. Although this was a great step, it also brought a lot of new duties and obligations. I was promoted to production manager two years later, and I've had