• You should read the Dell case "Dell - Pioneers in Mass Customization" on pages 74-76 of your text, and answer the following questions. 
• What are the fundamental reasons for Dell's success in the personal computer market? 
• What should Dell do next to maintain their competitive advantage in this market? 
• Will configure-to-order and postponed production work in other sectors? If not, why not? It is required that you cite concepts from the readings to support your responses to each question. 

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Dell Pioneers in Mass Customisation The success of Dell Technologies in the personal computer market exemplifies how supply chain management can provide a competitive advantage Dells success in the pe... View the full answer