Question: You want to run a difference - in - difference experiment with a price increase for the bacon cheeseburger item on your menu. If you

You want to run a difference

-

-

difference experiment with a price increase for the bacon cheeseburger item on your menu. If you are worried about "leakage" with your control group, a good comparison menu item would be

soft drink sales

the bacon burger without cheese

the bacon

-

lettuce

-

and

-

tomato sandwich

the regular cheeseburger

You want to run a difference-in-difference experiment with a price increase

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