You will analyze a Harvard Business case in this assignment. This case integrates issues from all topics covered so far and can be a great way to reflection upon our MBA605 class.

First, please follow the instruction on the website to download/purchase the case. If you experience any technical difficulties, please contact Harvard Business publishing from the website. From my previous experience, they can better assist you than me or our university Tech support.

After you download the case, please read it and answer the following questions. Make sure your answer organically integrates case information, logic and class materials. As mentioned earlier, a solid argument should be backed by citing statistics, quoting experts and using logic. When you integrate class materials, please do so in a substantial way: go beyond citing definitions or mentioning the pieces and use the arguments or perspectives in class materials instead. Cite case materials but avoid copying too much descriptions or the history of Nike. Your responses should be analytical and have a clear structure (e.g., each paragraph has a topic sentence and follows with supportive evidence). Please limit your responses (4 questions combined) to 5-page in total (double-spaced).

As our textbook and Kuehn & McIntire all argued, there are trade-offs that companies face when they are committed to CSR, sustainability and financial returns for their investors. This case presents an opportunity for you to observe such a difficult decision at Nike.

1. Based on information from the case, what has Nike done to address triple bottom line? Please explain what triple bottom line is and list at least 4 actions from Nike. (5 points)

2. What role does Nikes leadership play in addressing the issue of sustainability? Consider important leaders at Nike, and changes in their organizational structure and business practices when you answer this question. (3 points)

3. Nike is considering whether to stick to its Road to Zero commitment or not at this moment. Please identify important stakeholders related to this decision and how they can be affected by this decision. Should Nike stick to it? If yes, how? If no, what should Nike do? (6 points)

4. What are your takeaways from this class? Specifically, our class has covered topics such as corporate governance, business ethics, CSR, government regulation, globalization and sustainability. Write down five takeaways for yourself (what to do/how to do it) when you need to make such decisions in the future (i.e., pursue sustainability or CSR with resource constraints) as a CEO. (6 points)