Question: You will be analyzing the Colonial Broadcasting case. This can be found in the course pack you needed to purchase from Harvard Business Review at
You will be analyzing the Colonial Broadcasting case. This can be found in the course pack you needed to purchase from Harvard Business Review at the beginning of the term. If you still need to purchase it instructions and a link can be found in the syllabus. Begin by reading the description in the case. Then, answer the questions listed below, NOT the questions listed in the case. Ignore everything in the case document after the end of page
The executives at CBC have four main areas in which they are interested: They want to see how they are doing in ratings against the other networks and how the ratings will continue to change in the upcoming months. They also want to know if hiring stars makes a difference and the impact of factbased programming compared to hiring stars.
Remember that your audience is the management of CBC Therefore, make sure your presentation is professional. Once you present your results, you need to justify and explain your findings with properly stated conclusions.
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