You will be completing an E-Marketing plan for an existing local business (does not need to be a business in Cobleskill) or for a business you create. Refer to Chapter 3 in the textbook for more detail about the plan. 12 point, times new roman font, double spaced. The plan should be approximately 5 to 10 pages. Do not forget to provide a reference page for any sources you use by citing them in proper APA format. Remember to carefully check for spelling and grammar issues.

E-Marketing Plan

Step	Tasks
Introduction	Brief synopsis of the e-marketing plan. Brief information about the company.
Situation analysis	Review the firms environmental and SWOT analyses. Review the existing marketing plan (if there is one) and any other information that can be obtained about the company and its brands. Review the firms e-business objectives, strategies, and performance metrics.
E-marketing strategic planning	Determine the fit between the organization and its strategic planning changing market opportunities. Perform marketing opportunity analysis, demand and supply analyses, and segment analysis. Tier 1 Strategies Segmentation Targeting Differentiation Positioning
Objectives	Identify general goals flowing from e-business strategy.
E-marketing strategy	Identify revenue streams suggested by e-business models. Tier 2 Strategies Design the basic offer, value, distribution, communication, and market/partner relationship management strategies to create a competitive edge. Modify objectives as warranted.
Implementation Plan	Design e-marketing mix tactics: Product/service offering Pricing/valuation Distribution/supply chain Integrated communication mix Design relationship management tactics. Design information gathering tactics. Design organizational structures for implementing the plan.
Budget	Forecast revenues. Evaluate costs to reach goals.
Evaluation Plan	Identify appropriate performance metrics.
Conclusion	Summary of important parts of the e-marketing plan. Include recommendations for the business.
Reference Page	Cite sources in APA format.