You will be creating a digital marketing proposal that will demonstrate how you can increase the presence of your client's business on digital platforms, including but not limited to social media platforms. Client Background: A client, named IOGI Bakery, comes to you to find a digital marketing solution for them. IOGI Bakery is a small, family-owned business that has been operating for over 20 years. However, in recent years, the bakery has been struggling to attract new customers and increase sales. The owners recognized the need to adapt to the digital age and decided to implement a digital marketing plan to revive their business. Their target audience is primarily local residents, including families and individuals who are looking for high-quality baked goods. They also cater to special occasions such as weddings, birthdays, and other events. Client Challenge(s): The IOGI Bakery's main problem was a lack of visibility online. They had a website, but it was outdated and not optimised for search engines. They also had a minimal social media presence and were not utilising online directories or review sites. As a result, potential customers were not able to find them online and were not aware of their existence. Their goals through digital marketing are: to increase website traffic by 50% in the first 3 months to increase online orders by 25% in the first 6 months to increase social media followers by 100% in the first 12 months. to increase overall sales by 15% in the first 12 months

You will be creating a digital marketing proposal that will demonstrate how you can increase the presence of your client's business on digital platforms, including but not limited to social media platforms. Client Background: A client, named IOGI Bakery, comes to you to find a digital marketing solution for them. IOGI Bakery is a small, family-owned business that has been operating for over 20 years. However, in recent years, the bakery has been struggling to attract new customers and increase sales. The owners recognized the need to adapt to the digital age and decided to implement a digital marketing plan to revive their business. Their target audience is primarily local residents, including families and individuals who are looking for high-quality baked goods. They also cater to special occasions such as weddings, birthdays, and other events. Client Challenge(s): The IOGI Bakery's main problem was a lack of visibility online. They had a website, but it was outdated and not optimised for search engines. They also had a minimal social media presence and were not utilising online directories or review sites. As a result, potential customers were not able to find them online and were not aware of their existence. Their goals through digital marketing are: - to increase website traffic by 50% in the first 3 months - to increase online orders by 25% in the first 6 months - to increase social media followers by 100% in the first 12 months. - to increase overall sales by 15% in the first 12 months And these are the breakdowns of their budget for your consideration: - Website optimization: RM2,000 - Social media management: RM4,000/month - Online directories and review sites: RM1,000 - Paid advertising campaign: RM4,500/month - Loyalty program: RM2,000 And these are the timelines they wish to see results from your plan: - Website optimization: 1 month - Social media management: ongoing - Online directories and review sites: 2 weeks - Paid advertising campaign: 3 months - Loyalty program: 6 months Your proposal submitted should be in PDF format. Additional Resources Additional reading materials to help you out: - Digital marketing plan framework - SWOT analysis, and - SMARTgoals Closing Do not forget to share the work you did as part of your Skills Test on LinkedIn and other platforms where you can showcase your work portfolio. It will help you attract potential employers and clients. This Skills Test is your industry-approved portfolio. So let's get started, and wishing you best of luck. Remember to stay focused and stay motivated, and you will be sure to succeed