you will be$$ finding a product that can benefit from a strategic marketing plan for growth in one of three ways:Marketing penetration $($find more customers like your current customers, generally with current products$)$Market development $($find different customers, generally with current products$)$Product development $($make new products for current or new customers$)$Following is a primer on the model, which you have probably seen in other courses.$$ After you refresh your memory,$$ give us an example of a product$/$market match that you believe has been the result of one of these strategies. For example, Coke Zero is a product development strategy to further penetrate the male market for diet cola products $($increase the product range$)$ as identified in the lower right$-$hand side of the model.