You will be working to help drive sales at Proof Lounge restaurant in Waterloo, Ontario. The client is open to taking your suggestion on who to target. They want you to pick a group that you believe you will have the highest success rate with and may even be a customer for them in the long run.
Your goal is to gain 150 new customers/responses for the restaurant through a Direct Mail campaign using Canada Post. Ideally these new customers will make a purchase during the campaign, and hopefully in the future as well!

Tasks
1) Determine a viable target market to focus your attention on. Explain who the target market is and what your campaign is in writing. Include at least 2 researched facts/stats about your target audience.
2) Create a sales letter that you feel would be effective in meeting the objectives laid out by the client. Please ensure that you create all aspects of the direct mail piece (letter with elements, envelope)
3) Outline how many people you will send your direct mail piece to and their location
4) Provide an overview of what it will cost to mail out (Canada Post) the piece that you created (include printing costs)

Answer rating: 100% (QA)

1 Target Market and Campaign Explanation Target Market The target market for Proof Lounge in Waterloo Ontario should be university students and facult... View the full answer