Question: You will complete two case studies in this module. First read the Provo Craft case in Chapter 1 2 of New Products Management. Then prepare
You will complete two case studies in this module. First read the Provo Craft case in Chapter of New Products Management. Then prepare a paper that addresses the following questions:
Do you agree with the changes made by the new management team led by CEO Jim Thornton? Explain and support your position.
How would you suggest the corporate culture be improvedenhanced at Provo Craft?
What was the most important lesson you learned from the case regarding development team management?
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