1. ‘You will conduct a desk research case study for Desigual, a well-known clothing brand, and follow the structure noted below to do the task. 
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3. Requirements • The report should be presented in a professional-looking document. This means that the report must have the following sections. 
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5. o Cover page: Your name, subject, and other general information needs to be noted on the cover page. 
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7. o Executive summary: This section should include the purpose of the report, the research methods of the report, the findings of the research, conclusions drawn from the research and any recommendations given. 
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9. o Company/industry/market background 
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11. o Objectives: The company’s objectives need to be clearly indicated. o Challenges: The focus is on Corporate Social Responsibility and Ethical considerations in terms of marketing. Hence, you are required to focus on the marketing aspects of CSR and Ethical issues as the main challenges of the organization. However, the challenges might be not limited to these aspects. 
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13. For example, you may also include other ethics and CSR-related marketing challenges such as consumer trends towards healthier foods; govt regulations to restrict unhealthy food e.g., ‘sugar / fat taxes’ to name a few. o Recommendations: In this section, you need to provide your own (evidence-based) opinion about how the organization can address the challenges that you have already identified in the previous section. 
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15. Conclusion: Students need to provide a conclusion that summarizes all the main parts of the case study.

Answer rating: 100% (QA)

Desk Research Case Study Corporate Social Responsibility and Ethical Considerations in Desiguals Marketing Cover Page Your Name Your Name Subject Subject Name Date Date Executive Summary This report e... View the full answer