you will create a condensed marketing plan for your simulation company. You will include the following sections: (1) Executive Summary, (2) SWOT Analysis, (3) Strategic Goals, (4) Objectives, and (5) Key Performance Indicators (KPIs).

1. Executive Summary. This should be a brief paragraph that concisely summarizes the entire plan.
2. SWOT Analysis. This should be in table format, highlighting the companys strengths, weaknesses, opportunities, and threats. Use bullet points and a brief description for each. There must be at least two items for each category. Underneath the table, briefly discuss how you could address the weaknesses and threats, and match strengths to the opportunities.
3. Goals/Objectives. Develop two top line strategic goals to guide your activities in the simulation. These goals should inform what objectives you select in the next section. For each strategic goal, create at least two SMART objectives that will be assessed to determine progress on the strategic goals. Briefly explain how each objective helps achieve its corresponding strategic goal. Also list the KPIs that will be used to assess performance on each of the objectives.

The plan should be no more than 2 pages.