You will create a formal report $($this is different than the pitch$).$Much of what you learn through primary and secondary research will be used in your Final Pitch project.$$Please create a report and share your findings with your group. Your report will include$1.$ Primary:a$.$ An online survey $($on any platform of your choosing$)$i$.$ You must include relevant questions which will help you with your client pitchii. Your online survey will have at least $4$ questions supporting$/$ratifying your pitch ideasiii. You will ask demographic questions to establish relevance to your surveyiv. You will have at least $20$ people take your survey $($Cap U students only$)$b$.$ Other primary research methodsi. Focus groupii. Interview $($other than with your client$)$iii$.$ Environmental Scaniv. Informal soundingv. Competitive analysis$2.$ Secondarya. Any research you can find to support your pitch ideasi. Market sector informationii. Regional documented informationiii. Government surveysiv. Data on current affairs$$Your report will have:$$Title page: full report title name of recipients, using Prepared for, Presented to$,$ or Submitted to names of the writers and their job titles, using Prepared by or Submitted by the name of their company the date of submission.Table of ContentsList of Tables$/$Figures$/$IllustrationsExecutive Summary You write this after you finish compiling the report This section of the document must be set as a separate page It is roughly $10\%$ of the length of the report It does not include technical jargon or examples; it focuses on conclusions and recommendations.$$Body: Introduction, Method, Findings, Conclusions, and Recommendations.The body:$1.$ Introduction to give the general guide and road map for the report. It includes: Purpose or Problem: identifies what the report does, e$.$g$.$ to explain, to recommend, etc. Scope: sets the boundaries of your material and defines limitations of the subject. It defines what the report does or does not investigate. Background: gives a brief review of the events and circumstances leading to the report. Organization: gives the structure of the report. Sources and Methods: outlines the procedure used to collect data, the survey type you used $($interviews$/$questionnaires$),$ who your $20$ subjects are, how they were chosen, whether the data is limited$,$ etc$\mathrm{.}2.$ Methods with the procedures that were used to gather data$3.$ Findings to discusses the results on which your conclusions and recommendations are based. Use an appropriate way to arrange your findings, i$.$e$.$ logically$,$ chronologically, in order of importance, by region, or by topic$\mathrm{.}4.$ Conclusions and Recommendations $($as a first$-$level heading$)$ from the results. They tell the readers what the findings really mean and what you are suggesting based on these findings. Some reports have conclusions and recommendations in separate sections. If the sections are short, they can be combined. Every statement you make must be justifiable by a point already discussed.$$Uy shqwaluwan Therapy Group $-$ Walking Therapy PR Campaign Proposal$1.$ Situation AnalysisUy shqwaluwan Therapy Group, run by Ken George and Janine Thomas. This therapy takes clients on walks in the wooded areas surrounding Lynn Creek and Seymour River, providing a natural and immersive setting for therapy sessions$\mathrm{.}2.$ Objectives$*$ Primary: Raise awareness of walking therapy.$*$ Secondary: Engage youth and their guardians, establish Uy shqwaluwan as a leader in innovative therapy, and secure media coverage$\mathrm{.}3.$ Target Audience$*$ Primary: Youth aged $12-15$ in Greater Vancouver, especially North Shore, with household income over $$25,000.*$ Secondary: Parents, guardians, school counselors, community leaders$\mathrm{.}4.$ Research$*$ Conduct surveys and focus groups.$*$ Analyze media habits of the target audience.$*$ Study successful therapy service campaigns.Key Messages$*$ Innovative Therapy: Discover a new path to mental well$-$being.$*$ Cultural Connection: Nature$-$based, Indigenous$-$rooted mental health care$\mathrm{.}6.$ Strategies$*$ Media Relations: Secure coverage by engaging local media and influencers.$*$ Community Engagement: Promote directly through schools and community centers$\mathrm{.}7.$ Tactics$*$ Press Materials: Create and distribute press releases and media kits.$*$ Media Outreach: Invite $20$ journalists and influencers to experience walking therapy.$*$ Influencer Partnerships: Collaborate with local influencers for social media promotion.$*$ Community Events: Host open house events and trial sessions.$*$ Social Media Campaign: Share engaging content highlighting therapy sessions$\mathrm{.}8.$ Timeline$*$ Weeks $1-2$: Finalize strategy and press materials.$*$ Weeks $3-4$: Conduct media outreach.$*$ Weeks $5-6$: Host sessions for media and influencers.$*$ Weeks $7-8$: Launch social media campaign and events.$*$ Weeks $9-10$: Monitor and report results.Media$/$Influencer List$*$ Journalists:$*$ Bloggers:$*$ Influencers: @IndigenousHealing$*$ On$-$Air Media: Mark Johnson, Lisa Roberts, Alex Perez, Julie Nguyen, Matt DavisBudget Allocation$*$ Press Materials: $$500*$ Media Sessions: $$1,000*$ Community Events: $$800*$ Social Media: $$500*$ Contingency: $$200$