You will develop a brief research plan. Youll follow the same basic process we covered in the research materials that looked like this:

Define the business problem.

Convert that business problem to a research question

Determine segment and sampling technique

Select which type of research will work best for our question

Analyzing our results

Reporting our results

1. Choose a product with a flaw and identify a business problem. 2. Next, convert those business problems to research questions. What are specifically trying to learn as a result of your research project? 3. Describe the customers you will target for your research and the sampling technique you will use. Make sure you are clear how you will use it and why you chose it. 4. Describe what types of research techniques you will use. Identify ONE secondary source and describe how you will use it and why you chose it. Select ONE primary research technique and describe how, and why, you will use it. 5. Write a one paragraph memo describing how you plan to report your finding.

Your post should be no less than 350 words and well organized. As always, spelling and grammar will count. In your response to two of your classmates, critique their research plan and offer any suggestions you may have. Responses that lack insight and critical analysis, such as Great plan will receive few points. Be fair, professional and supportive. If you wish, you may also revise your own plan by incorporating their ideas. Collaborative responses are fine.