You will develop paid search ads using strategic keywords to increase traffic as part of an organization's digital marketing initiatives.

A, Create a series of paid search ads that include titles description, urls that align with the organizational goes

B, Determine the most appropriate keywords that will drive customer traffic to your paid search ads and explain how they could be strategically implemented

C, Develop keyword bid strategies for supporting a pay per click campaign and explain how align with the provided marketing budget and goals

Southern New Hampshire University MKT 635 Final Project Scenario One You are now the digital marketing lead for Starbucks-branded thermal travel mugs that will be sold online over the next six months. The chief marketing officer of Starbucks has allocated a marketing media budget of $50,000 for your digital marketing efforts. The retail price for the mugs is $25 with free shipping within the continental United States. The cost of each mug is $10, and you have been advised that your goal is to sell 10,000 and generate at least $10 in revenue (on average) per mug. Within the project, you will be developing a PPC program and establishing an SEO strategy to meet or exceed your goals The pressure is on because success on this project will lead to bigger opportunities and exposure within the organization. Good luck! Retail COGS Marketing Profit Total $25.00 $10.00 $5.00 $10.00 $25.00 Total Marketing Budget $50,000 Total Mug Sales Volume Goal: 10,000 Targeted Marketing Unit Expense: $5.00 Your goal will be to optimize your efforts to ensure your marketing expense per unit does not exceed $5 00 per unit (on average]. Use the following data to complete the PPC campaign analysis: Week One Week Two Keyword Click-through 1%% 2 %/u Rate Ad Conversion Rate 4 9% The goal conversion rate for your PPC campaign is 6%