Question: You will do research on some management information systems topic. The presentation will be made using your favorite presentation software (Microsoft Office, Libre Office etc.).
You will do research on some management information systems topic. The presentation will be made using your favorite presentation software (Microsoft Office, Libre Office etc.).
CRM. Customer Relations Management (CRM) is an important component of marketing. To support all aspects of CRM, various companies have developed extensive suites of so-called CRM software. Provide an overview of the functionality of these packages, their vendors (who are the main players? e.g., Siebel (now Oracle)) and their impact on the management of customer relations.

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