You will first identify and define a consumer friction point for Coles Supermarket , then research potential solutions, and finally give an executive-level presentation of a consumer analytics strategy which solves for the identified consumer friction point. In this assessment you will first critically review and evaluate the published academic literature, white papers or case studies from a range of relevant industries and organisations in order to provide a review of DSA methods/ techniques and tools. This literature review will then serve as the basis for a report that recommends methods/techniques and tools that could provide solution to the friction point . In this report you will also explain and justify your recommendation(s) and the probable impact of the solution.

The report will include the following sections: 1. Introduction Include a brief profile of your selected organisation Elaborate your selected consumer friction point or problem 2. Literature review of DSA methods/techniques and tools Discuss the scope of your search and selection of the resources for the literature review Evaluate and analyse the selected resources and discuss the different aspects such as types of data used, DSA methods/techniques, tools, industry sectors, outcomes delivered, evaluation metrics, etc. 3. Possible solution and recommendation Elaborate how the consumer friction point or problem identified could be solved based on the analysis provided by the literature review of DSA methods/techniques and tools Discuss the scope of what could be covered and not covered Recommend and justify the DSA methods/techniques and tools relevant to your selected consumer friction point or problem 4. Conclusion Provide a summary Discuss the limitations and future plans 5. Reference Include all resources cited in the report