You will imagine yourself in a scenario as Vice President for new business development in a company that needs a jumpstart in terms of innovation in creativity and entrepreneurship. In order to be effective in this new role, you will need to be able to adequately evaluate the levels of creativity and innovation currently in place in this organization. Given that this module has put a focus on looking at creativity and innovation as processes that have to be examined, understood, and ultimately executed in order to be effective, in this assignment you are asked to imagine the steps that you would go through as VP to analyze the current state of creativity and innovation in your case study organization. This analysis of creativity and innovation should include the following: Component 1: Innovation: Identify the key process points of innovation and describe the steps you would take to evaluate the state of this process in your new organization. Component 2: Entrepreneurship: Identify the key process points of entrepreneurship and describe the steps you would take to evaluate the state of this process in your new organization. Component 3: Evaluation: Once these data points are gathered, describe the process you would take to evaluate your findings. What would you do to utilize these findings to take action in being prepared to make plans to improve on these two essential process points? Your plan should be realistic, coherent, and precise, and should address all three required components in a research-based manner using text support and outside research to support your reflections and ideas.

Answer rating: 100% (QA)

Introduction This paper seeks to evaluate the creativity and innovation of a firm that focuses on the selling of products and services to consumers The paper documents various procedures that would be ... View the full answer