Question: You will prepare a five- to six-slide PowerPoint presentation that describes the progression of your Capsim company during Competitive Rounds 1 through 3. Your

You will prepare a five- to six-slide PowerPoint presentation that describes the

You will prepare a five- to six-slide PowerPoint presentation that describes the progression of your Capsim company during Competitive Rounds 1 through 3. Your audience consists of new board members for your company's board of directors, and the presentation is intended to quickly bring them up to speed. In referring to Foundation FastTrack, describe the progression of your Capsim company during Competitive Rounds 1 through 3 relative to the following: 1. Your Product Pay particular attention to the sections on the low-tech segment, high-tech segment, and perceptual map. i. Where: s your product positioned? (Low-tech? High-tech?) ii. Does your product fit the consumers' desires for the product segment? iii. How did the release data of your product impact its performance? II. Production Analysis Pay particular attention to the sections on R&D, capacity, and funding your plant improvements. i. What is your production schedule? ii. How did capacity for your product(s) change over the years? IV. iii. How did automation change over the years? What impact did it have on your organization? iv. Did you discontinue a product? III. Market Segmentation Pay particular attention to the sections on market segmentation, pricing, the low-tech segment, the high-tech segment, and the contribution margin. i. What is the price of your product? ii. What was your promotional budget? iii. What was your sales budget? iv. V. What was the sales forecast for each product? What were the accounts receivable (A/R) and accounts payable (A/P) implications of the decisions? Financial Performance i. How did you pay for your R&D expenses? ii. How did you pay for marketing expenses? iii. How did you fund your production activities? iv. Did you buy back stock? v. Did you retire bonds?

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The detailed answer for the above question is provided below 1 Your Product i Where is your product positioned Lowtech Hightech My companys product is positioned in the hightech segment This positioni... View full answer

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