You will present a project idea with "reliable" evidence to support your project idea. Product/service Industry/Competitors Contexts (some of the areas to consider): Why do you think there are opportunities What do you have that others don't have that gives you the edge Challenges Growth potential (benchmark forecast) Note/tips: In general, what you can achieve financially, for example, your company's profit margin, is impossible to be considered reliable evidence (as you don't have whole operation plan yet). You can do the analysis and present it at your final project presentation stage. AI assistance: For items 2, 3D, and parts of 3A and 3C, you might be able to get some information from AGI. Items 1 and 3A should be organic from you