You will select a chapter from $16-30$ from the Marr $(2016)$ book. Each chapter covers one company, so select a company you are interested in learning more about.

Marr B$.(2016).$ Big Data in Practice: How $45$ successful companies use big data analytics to deliver extraordinary results. John Wiley & Sons, Incorporated. Available from: https:$//$seu$-$on$-$worldcat$-$org.seu.idm.oclc.org$/$oclc$/943710495$

Summarize how big data was used to solve problems the company was facing. Be sure to include the answers listed questions below in your response. Students must choose one option as the method for completing this assignment.

What problem was solved?

How did the company use data to solve the problem?

What problems did they have to overcome?

What ethical issues might exist with their solutions?

How could other companies use these ideas to run their own businesses or organizations more efficiently?