You will use the same Total retail article as for Question 1 and Question 3. If you have problems accessing this external link you can find a word copy to download on the Assessment page.

If necessary, you should now re-read this article, before answering the question. You may have to look up some terms, such as omnichannel, in order to understand the article.

• a.A non-technical friend is concerned that the beacons will be able to access data in his phone. Write a paragraph to reassure him on this point.

  The maximum word limit for Question 6(a) is 50 words.

  (4 marks)

• b.Explain how location detection and power detection of the signal by an app on a customers mobile device, can achieve two of the six bullet points given in the section Beacons: Proximity Marketing, Shopper Mapping, and More.

  The maximum word limit for Question 6(b) is 180 words.

  (8 marks)

• c.Give two reasons why bluetooth beacons might be attractive to retailers compared to other location detection technologies and one reason why customers might not find them attractive on a long shopping trip.

  The maximum word limit for Question 6(c) is 70 words.

  (6 marks)