You will write a journal review on current trend in Business Intelligence, data warehouse and data mining and Critical Assessment of the ideas and argument that are being presented by the author.

Use the following research article, Realizing the strategic impact of business intelligence utilization as a starting point for your research to help with identifying current trends in Business Intelligence:

As a technology-driven process for analysing data and presenting actionable information to help managerial decision-making, business intelligence has become an important concept with the availability of big data (Puklavec et al., 2018). Business intelligence is integrated into regular work practices as an appropriate tool to extract big data in a speedy way to make the right decisions. The dimensions of business intelligence include data integration, analytical capabilities, content quality in business processes, and decision-making culture (Eidizadeh et al., 2017).

Full Article

Introduction

In a highly competitive and dynamic business environment, organizations intend to scrutinize the information needed in strengthening their decision-making. Evidently, business intelligence can help organizations combine management practices and information technology to make a strategic decision for organizational performance (Richards et al., 2019). Business intelligence refers to integrated management information systems that transform data into information and business insights to make well-informed decisions.

Business Intelligence Utilization

As a technology-driven process for analyzing data and presenting actionable information to help managerial decision-making, business intelligence has become an important concept with the availability of big data (Puklavec et al., 2018). Business intelligence is integrated into regular work practices as an appropriate tool to extract big data in a speedy way to make the right decisions. The dimensions of business intelligence include data integration, analytical capabilities, content quality in business processes, and decision-making culture (Eidizadeh et al., 2017). As business intelligence being adopted among larger organizations such as public listed companies, it is still unclear whether these organizations gain the full benefits of what the systems could potentially bring. This paper argues that merely adoption of business intelligence without perpetual utilization in key business processes and decision-making will not be translated into business value. In other words, the strategic impact of business intelligence can only be observed if it is utilized by the organization across its functional areas.

Striving toward Business Sustainability

The Malaysian Public Listed Companies. Malaysia is an important and upcoming emerging market. Supported by higher household spending and private investment, the Malaysian economy grew by 4.9 per cent in the second quarter of 2019 compared to 4.5 per cent in the first quarter (Bank Negara Malaysia, 2019). Going forward, the Malaysian economy is expected to remain on a steady growth path. Overall, the baseline projection is for the Malaysian economy to grow between 4.3 and 4.8 per cent for the year (Bank Negara Malaysia, 2019). Malaysian Public Listed Companies contribute significantly to the Malaysian economy. Business sustainability has been a critical concern among these companies as evident in industry reports and business news. Being listed publicly, the pressure from stakeholders are enormous as these companies deal with uncertainty due to the context of worldwide political, social changes, alongside the intensified global competition. Consequently, the survival and business sustainability of these companies may be at risk. When examining business sustainability, the triple bottom line of profit, people, and planet (Muntean, 2018) are considered, thereby implying a balance among these dimensions. Business sustainability is empowered through business analysis, enterprise reporting, and performance management, which are the pillars of business intelligence. From empirical studies, business intelligence heightens business optimization via managing the ambiguity effectively, thereby address the interests of all stakeholders and strive toward business sustainability.

Strategic Impact 1

Enhancing Economic Performance. Business intelligence utilization has a positive and significant correlation with the impact on the routine and innovative organization performance dimensions, i.e. the impact on marketing and sales, the impact on management and internal operations, and the impact on procurement (Puklavec et al., 2018). Business intelligence utilization helps companies determine the sale trends, monitor customer requests and complaints, anticipate customer behavior and market demand, thus, reach fundamental goals, such as cost reduction, productivity improvement, product development, customer service development, and income increase (Eidizadeh et al., 2017). Therefore, business intelligence utilization has a strategic impact on enhancing the economic performance of the public listed companies. These companies can improve cost efficiency while garnering more revenue, and, eventually, attain the overall financial performance of the organization.

Strategic Impact 2

Strengthening Environmental Performance. Existing studies suggested that business intelligence utilization enables organizations strategic planning, improvements of performance, and building of competitive advantage by offering data integration and analytical capabilities that can provide valuable decision-making information for stakeholders at different organizational levels (Puklavec et al., 2018). Public listed companies are subjected to public concern pertaining to the responsible operations of their companies. Balancing profit against the environmental impact of their business operations is a challenge in discharging their responsibility to the planet. Therefore, equipping themselves with relevant and real-time information via business intelligence utilization is critical. Business intelligence utilization could strengthen the environmental performance among public listed companies in Malaysia. Specifically, companies can observe the strategic impact in terms of diminishing the corporate impact on the natural environment, global warming, and responding strategically to the ongoing climate change.

Strategic Impact 3

Reinforcing Social Performance. Several arguments support that business intelligence utilization provides faster and easier access to information, improves business processes, while identification opportunities and threats that may occur in the market, meanwhile interacting with stakeholders, such as customers, suppliers, competitors and employees. Business intelligence use can help public listed companies to uncover insights about their employees morale and other related concerns, thereby contributing to human capital development. In fact, business intelligence usage has a significant impact on knowledge sharing and innovation. As employees of all levels utilize business intelligence in their daily tasks, everyone could share a united ambition with the companys entire business network. Public listed companies are expected to be involved in corporate social activities. Utilizing insights from business intelligence uncovers potential areas for contributing to society via effective corporate social programs that address the needs of the community. Meanwhile, drives the companies to attain a good corporate reputation, therefore, reinforces the social performance of the companies.

Conclusion

This paper highlights the strategic impact of business intelligence utilization in the context of Malaysian public listed companies. In conclusion, business intelligence utilization enhances the economic performance, strengthens the environmental performance, and reinforces the social performance toward attaining business sustainability effectively in todays dynamic business environment concepts and principles by using predictive analytic software.