You work as a marketing executive for Acme Inc. Acme is experiencing a drop in revenue in its personal care products. CEO John Smith has charged you with the task of conducting marketing research and find out what the problem is and what possible solutions there are. Describe the steps you would take to conduct the market research. What would be the structure of your research report ?

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To conduct market research for Acme Inc and address the drop in revenue in its personal care products the following steps can be taken 1 Define the research objectives Clarify the specific goals and o... View the full answer