You work as a sales representative in a company that manufactures surgical equipment. Before calling on an

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You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him.

What step in the selling process is being carried out here?

What is the importance of this step?

Related Book For answer-question

Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Posted Date: Mar 26, 2021 09:30 AM

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You work as a sales representative in a company that manufactures surgical equipment. Before calling on an

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A successful sale initiates even before the prospect is contacted The steps in the selling process f... View the full answer

Essentials of Marketing Research

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