Question: You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline

You work for a company that develops and markets crew planning and optimization software and provides training and consulting in this area for the airline industry. Currently, the firm is focused on regional airlines within the continental United States. Several inquiries have arisen during the last three years regarding opportunities to expand into the European Union (EU) and the United Kingdom (UK). The opportunity is clear, but what is less clear is the feasibility and cost associated with providing support to EU and/or UK clients, given that an additional overseas facility may be warranted upon such an expansion. Further, expansion will require significant investment. A wrong step could lead to disaster.

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