Question: You work for a digital timepiece company which started its entry into the global market a year ago. Your predecessor assumed the company could use

You work for a digital timepiece company which started its entry into the global market a year ago. Your predecessor assumed the company could use the same products and preexisting advertising and promotion materials in nations that shared the same language. Sales have been disappointing. You were brought on board to make strategic changes to better appeal to customers in foreign markets.

Which strategy did the company initially implement, which you were you brought on board to change?

Straight extension

Dual adaptation

Promotion adaptation

Product adaptation

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