Question: You work for a medium - sized U . S . manufacturing company. Executives at the largest big - box chain store in your top
You work for a mediumsized US manufacturing company. Executives at the largest bigbox chain store in your top foreign export indirect market are interested in trialing your product line at their headquarter countrys stores. Because your company has no direct export or retail presence in their country and no international sales team, you and your senior product line manager who is of the opposite sex will personally negotiate with the company executives at their foreign headquarters. Before traveling, your product manager asks you to create a pocket negotiations guide highlighting any cultural tendencies they may encounter during the negotiation process.
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