Question: You work for a retail chain that recently experienced a data breach, resulting in the exposure of customers' email addresses, mailing addresses, and even some

You work for a retail chain that recently experienced a data breach, resulting in the exposure of customers' email addresses, mailing addresses, and even some credit card numbers. Identify the type of impact on the business identified in each consequence of this data breach.

Business

disruption

The company offers one year of consumer credit monitoring for customers whose credit information was compromised.

Direct

impact

Sales activity for the quarter drops by

22 %,

a tough hit in the middle of a holiday shopping season.

Reputation

damage

Your company's customer service line is slammed with phone calls from angry customers wanting to know if their data is included in the breach.

Recovery

cost

Your company's IT operations team works around the clock to identify how the breach occurred and implement needed patches to prevent further damage.

Legal

consequences

Shareholders experienced a

19 %

drop in share value in the

24

hours after the breach was publicized.

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