You work for Apple. What is false about the concept of exchange and the company-consumer value match?Multiple CholceApple created great value for consumers over 65-year-old. Apple's financlal analysis showed that profits for 65-year-old consumers was Delow their goals. This is an example of company-consumer value match.Consumers' determination of the value of your Apple products typically involves comparing them to other competitive offerings such as TileApple uses the 4Ps to create valuable exchanges for consumers and for Apple.Creating exchanges that are valuabie to both Apple and consumers typicaliy leads to profitable relationships.