You work for Missha, which has designed a new body wash, Missha has already produced a hand cream, hand lotion, face cream, shampoa and hair mask under this same brand name. What type of brand is your company using? Individual brand Family brand Manufacture's brand captive brand Private brand Les Benjamins is a popular clothing brand in Egypt. In their strategic meeting, the company decided to launch a new line of fumiture (e g. lamps. couches, rugs) under the same brand name. This strategy being used by the company to launch its new offerings is called brand extension brand reinforcement line extension line engagement Godiva is a popular chocolate brand. They decided to add new flavors to its existing line of chocolates to attract lids. This is an example of brand engagement brand extension line engagement line extension