You work for SA Breweries as a lead project manager. Your latest project entails a new product, a new beer brand. The new beer has been developed and approved. The project involves the launch of the new beer and the involvement of all stakeholders that will contribute to bringing the new beer to market. There has been a large amount of money spent by SA Breweries in the development of the new beer. Your job is to ensure that all stakeholders are sensitised of the benefits of the new product, and also to ensure a smooth launch of the product to the public. Your involvement in the project will ensure that the product is accepted by beer drinkers as an alternate to existing beers. Your project will involve prudent project risk management, stakeholder management, communication management scope and scheduling management and other critical project management disciplines that need to be meticulously managed in order to ensure that the product is accepted by loyal beer drinkers. As the lead project manager in your company, you have been trying hard to inculcate a project management approach to initiatives undertaken by your department. Analyse the three key features that distinguish project management from the traditional forms of management and contextualise these features to your project.