You work for Tile. What is false about the concept of exchange as it relates to marketing?

A. all parties to exchange should be satisfied. In other words company-consumer value match.

B. consumers' determination of the value of your Tile products typically involves comparing them to other competitive offerings such as Apple AirTag.

C. Tile uses the 4Ps to create valuable exchanges for consumers. Company value is secondary

D. Creating exchanges that are valuable to both companies and consumers typically leads to profitable relationships.

What is false about Bluetooth trackers?

A. Tile has been the established leader in this market.

B. Recent price drops by Tile are a result of new competition.

C. Recent Tile improvements are a response to an AirTag tracker that is superior in all important dimensions,

D. Apple's recent entrance into this market is profit-related.