You work in the Communications team for H&M$,$ a worldwide fast fashion retailer. There have been several articles published in news media around the world $($like this article$)$ highlighting the bad working conditions in the factories in H&M$\text{'}$s supply chain. The fast fashion industry has been receiving a lot of negative press lately and the CEO and Board of Directors are worried how their stakeholders may perceive this latest negative article.

Before your team decides to respond to the negative press, your manager wants you to map out the stakeholders and their level of importance using Figure $4\mathrm{.}1$ from the textbook.

Step $1$: Review the Position$/$lmportance Stakeholder Matrix from the textbook

Stap $2$: Describe the issue from the scenario above

Step $3$: List all of H&M$\text{'}$s stakeholders $($whether they are effected by this issue or not$)$ Step $4$: Identify where the effected stakeholders would fall on the matrix $($e$.$g$.$ which quadrant$).$ It can be written like this:

Problematic:

Competitors$/$

Low Priority

Customers