Your answer for each question as a total should be a minimum of 1 paragraph long. 1 paragraph indicates at least 6 complete sentences in this course.

Sales for Outback Steakhouse has significantly decreased due to fierce competition and new healthy well-being lifestyle trends. As the marketing director, you were asked to re-position the brand. How can Outback Steakhouse differentiate itself within the emerging health trends? 1) List your ideas in the following attributes: a) physical attributes, b) service, c) personnel, d) location, e) image (list at least 1 example for each component). (10 points) 2) Indicate what type of new promotion-mix strategies you would implement (list at least 1 example for each promotion tool). (10 points) 3) Finally, re-design the pricing strategy for Outback Steakhouse (list at least 1 example). (5 points)