Question: Your assignment: Based on the content developed in this course, answer the following questions: 1. What specific advantage should the company be focused on to
Your assignment: Based on the content developed in this course, answer the following questions: 1. What specific advantage should the company be focused on to successfully introduce Maria Farinas into the North American market? Why? Use examples to support your arguments. 2. What specific business capabilities does Maria Farina need to develop to be competitive in this new international market? Why? Use examples to support your arguments. 3. Which strategic options for market entry would Maria Farina be likely to pursue? Why? Use examples to support your arguments. 4. Which international market environment factors should Maria Farina consider for planning a market entry strategy? Why? Use examples to support your arguments. 5. Based on Marina Farina's business characteristics, analyze one of the three strategic motives for entering international markets (increasing revenues, cutting costs, and diversifying operations to minimize risk). Use examples to support your arguments.
At least Two of the answers for this case analysis should be mapped using appropriate mind mapping techniques
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