Question: Your assignment for Ch . 1 1 and 1 2 did not necessarily have to do with the chapter information. However, you must know your

Your assignment for Ch

. 11

and

12

did not necessarily have to do with the chapter information. However, you must know your potential consumers inside and out before you can create new products. Share a little about what you learned when creating a "buyer persona". Was anything surprising? Anything interesting?

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