Your assignment for this week is to choose a product that you will write SPIN questions. SPIN mirrors CCCV$,$ which is$,$ Circumstances $($Situation$),$ Challenges $($Problems$),$ Consequences $($Implications$),$ Values $($Need Payoff$-$Value$).$ The product will be sold in a B$2$B context so you will need to consider the B$2$B uses for your product and how that business buyer's needs might differ from a consumer's needs.